Many businesses are scared of social media because they fear their product of services might be criticised publicly.

Let me assure you that the criticism will still happen if you’re not there.You just won’t be around to do anything about it.

The best way to quash fear is to dismantle it into manageable chunks. Let’s assume that your product or service is criticised online.  You can have a contingency plan on how to react. Here are some suggestions:

Preemptive apology: 

If you know you’ve made a mistake but no one else has noticed it yet, you can soften any future criticism by apologising in advance. Whatever you do, don’t put your head in the sand. Read more of this article»